About
Experienced Content Marketer and Writer with a proven track record in developing high-impact content strategies across websites, blogs, and social media. Expert in SEO-driven content, brand storytelling, and ghostwriting, consistently delivering engaging narratives that boost audience engagement and achieve measurable business objectives. Adept at transforming complex concepts into accessible content, driving visibility and credibility for diverse clients in fintech, health, and tech sectors.
Work
Freelance
|Content Writer
Remote, Any, Nigeria
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Summary
As a Freelance Content Writer, Adanna Nduka provided comprehensive content services to diverse clients, specializing in user-focused articles and ghostwritten thought leadership that increased visibility and credibility in health and tech sectors.
Highlights
Directed content development for a health and fitness brand's app launch, crafting user-focused articles and feature highlights that notably improved onboarding engagement.
Facilitated the publication of high-performing articles on platforms such as LinkedIn and Medium, significantly increasing client visibility and reach.
Collaborated closely with clients to capture their unique expertise, tone, and target audience, ensuring authentic and impactful content representation.
Consistently delivered tailored content while upholding strict client confidentiality, aligning all deliverables with specific brand voices and strategic goals.
Ghostwrote impactful thought leadership pieces for multiple clients, effectively expanding their credibility and audience reach within competitive health and tech sectors.
Fintech Startup
|Content Marketing Consultant
Remote, Any, Nigeria
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Summary
As a Content Marketing Consultant at a Fintech Startup, Adanna Nduka enhanced user engagement and brand awareness by auditing existing content and developing strategic content calendars, ultimately boosting LinkedIn engagement by 65%.
Highlights
Conducted comprehensive audits of blog, email, and social media content, identifying key engagement gaps and messaging inconsistencies to inform strategic improvements.
Developed a targeted 2-week content calendar, enhancing user education and brand awareness through structured content planning.
Authored 6 SEO-optimized blog posts and 10 LinkedIn captions, simplifying complex fintech concepts for beginner audiences to increase accessibility.
Significantly boosted LinkedIn engagement by 65% through the implementation of storytelling-driven content and optimized calls-to-action.
Education
Abia State University
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Doctor of Optometry
Optometry
Languages
English
Certificates
Content Marketing
Issued By
Hubspot
Skills
Content Creation
Blog Writing, Article Writing, Copywriting, Ghostwriting, Brand Storytelling, SEO Writing, Editing.
Content Strategy
Content Marketing, Digital Marketing, Audience Engagement, Editorial Calendar Development, Strategic Planning.
Industry Expertise
Fintech, Health Tech, Digital Media.